Max Factor, Sr. (15 September 1875 – 30 August 1938), born Maximilian Faktorowicz, was a successful Polish-Jewish businessman, cosmetician, chemist, wigmaker. Founder of cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb.
Factor moved his family to Los Angeles, California, seeing an opportunity to provide made to order wigs and theatrical make-up to the growing film industry. Initially he established a shop on South Central Avenue, advertising the business as “Max Factor’s Antiseptic Hair Store”. Founding Max Factor & Company in 1909, he soon became the West Coast distributor of Leichner and Minor, two leading theatrical make-up manufacturers. During the early years of movie-making, greasepaint in stick form, although the accepted make-up for use on the stage, could not be applied thinly enough, nor were the colours appropriate to work satisfactorily on the screen.
Factor began experimenting with various compounds in an effort to develop a suitable make-up for the new film medium. By 1914 he had perfected the first cosmetic specifically created for motion picture use — a thinner greasepaint in cream form, packaged in a jar, and created in 12 precisely-graduated shades. Unlike theatrical cosmetics, it would not crack or cake.
To read more about Maximilian Faktorowicz, visit his page on Wikipedia.